Leveraging Research Into Mind-Body Medicine to Change the Narrative Around the "Placebo Effect"

Toronto, ON, May 20, 2024. Cannanda, the pioneering company known for its outside-the-box innovations in the wellness industry, including its renowned CB2 oils, proudly announces the launch of SESH® Intention Blend, a groundbreaking aromatherapy blend designed to work with the power of positive intention to help support optimal health outcomes. It's a fresh, invigorating take on the research into mind-body medicine.

SESH® Intention is the latest product from Cannanda, and this aromatherapy blend is crafted with natural ingredients and free from synthetic fragrances, making it a fitting addition to your daily routine. You won't find toxic fragrance ingredients in SESH like synthetic fragrances, phthalates, styrene, musk ketone, benzyl acetate, methylene chloride, BHA, or BHT, ingredients most fragrances hide under the umbrella term "fragrance," and part of why the fragrance industry has been drawing scrutiny from concerned consumers.

"At Cannanda, we believe in the power of positive intention to transform lives. SESH Intention Blend is more than just a fragrance. It's a tool for manifesting your optimal physical and mental health." Dr. Lee Know, Founder and Managing Director, Cannanda

Research into mind-body medicine has explored the impact of positive intention on the healing process, a phenomenon often referred to as the "placebo effect," where the expectation and belief in a health outcome can influence that outcome. It's a notable part of medical therapies, since it's essentially the mind's role in the healing process. This phenomenon is influential enough that the "gold standard" design for modern clinical trials attempts to control for it, hence the term "double-blind, placebo-controlled" clinical trial. Cannanda SESH® draws on insights from this body of research, along with the studied role of the endocannabinoid system (ECS) in the placebo effect, to create a product unlike anything else on the natural health market.

Key Features of Cannanda SESH® Intention Blend

Harnessing Scientific InsightsSESH® is formulated based on research into the mind-body connection and the ECS.

Supporting the ECSBy incorporating Cannanda CB2 oil, specific essential oils, and terpenes, SESH® is formulated to support the endocannabinoid system, whose proper function is thought to play a role in how the placebo effect unfolds.

Natural Ingredients, No SyntheticsSESH® is made with natural ingredients and contains no synthetic fragrances, for a pure, invigorating aromatherapy experience.

"Cannanda SESH® is a catalyst for positive change. We invite everyone to experience the powerful aroma of SESH Intention Blend and unlock the full potential of their mind." Dr. Lee Know, Founder and Managing Director, Cannanda

SESH® Intention Blend is now available for purchase on the Cannanda website and select retailers nationwide, offered as a pure, undiluted aromatherapy concentrate. It's gaining traction as a smoke-free and soot-free alternative to scented candles, incense, and smudge sticks.

Join Cannanda in embracing positive intentions and revolutionizing the way we approach wellbeing.

Experience SESH® Intention Blend for yourself.

Shop SESH Intention Blend

About Cannanda

Cannanda is a leading innovator in the wellness industry, dedicated to creating products that harness the power of nature and scientific innovation to support holistic wellbeing. With a focus on the endocannabinoid system and mind-body medicine, Cannanda offers a range of solutions designed to support physical and mental health.