About Us

Helping people and animals achieve a full and happy life

Cannanda creates unique, multi-award-winning natural wellness solutions built on unrelenting quality, safety, and efficacy. We pioneered beta-caryophyllene (BCP) as a natural health ingredient, and we hold the registered Cannanda CB2® trademark. BCP is a food-grade terpene found naturally in black pepper, cloves, and other plants. It activates CB2 receptors in the endocannabinoid system with zero intoxicating effects, giving you the benefits of cannabinoid support with none of the "high."

Through our global network that now touches four continents, our powerful healing products reach hundreds of thousands of people and animals worldwide, all while delivering a customer service experience second to none.

Original creators of CB2 oil
Distributed across 4 continents
Hundreds of thousands of customers
Over 95% Canadian-sourced raw materials
Non-intoxicating — 0% THC, 0% CBD
Multi-award-winning formulas
Every single day we help countless people and animal companions rise above physical and mental limitations, and help them remember what a happy and healthy life is all about.

What we stand for

Our Values

These aren't words on a wall. They shape every product we make, every person we hire, and every interaction we have with our customers.

People

Personal accountability, genuine connection, exceptional standards, and great citizenship. We embrace diversity and inclusivity in everything we do.

Planet

We have deep respect for the environment, plants, and animals. The health of the planet and the health of the people on it are inseparable to us.

Health and Happiness

These are the foundations of a life worth living. It's not just what we sell, it's why we show up every day.

Integrity

We operate with honesty, openness, fairness, and strong ethical principles. If we wouldn't be proud to explain a decision publicly, we don't make it.

Innovative and Forward-Thinking

We bring that mindset to our people, our processes, and our products. We pioneered BCP as a natural health ingredient before anyone else saw it coming.

Exceed Expectations

Good enough is never good enough. We hold ourselves to a higher standard — in quality, in service, and in the results our products deliver for our customers.


How we operate

Sustainability & Social Responsibility

We believe human and pet health is directly connected to environmental and social health. So beyond the products we make, here's how we're doing our part.

  • Our head office runs on 100% renewable electricity — zero fossil fuels.
  • A portion of every Sesh Intention sold is donated to Water First — providing safe, clean, sustainable water to Indigenous communities across Canada.
  • We consciously minimize packaging and choose materials that can be reused and/or recycled.
  • All office printing uses 100% post-consumer recycled paper — and that goes for our washroom paper towels and toilet paper too.
  • Through reusing packaging, recycling, and composting, our entire head office produces the equivalent of just 2 standard garbage bags of trash per month.

The people behind it

Who We Are

Cannanda is a small, tight-knit team. Here are the two people who started it all.

Dr. Lee Know, ND

Founder & Managing Director

Lee is a licensed naturopathic doctor and one of the world's leading experts on beta-caryophyllene. His peers know him as a strategic, forward-thinking researcher and entrepreneur. Over the years he's served as a medical advisor, scientific evaluator, and director of R&D for major organizations, as well as a consultant to the natural health and dietary supplements industry. He's sat on the editorial advisory board for Canada's most-read natural health magazine and the medical review board of one of the world's largest natural health websites. He's also the author of the best-selling book Mitochondria and the Future of Medicine (Chelsea Green Publishing, 2018). At Cannanda, he manages Scientific Affairs and makes sure every formula we release is something he'd stake his reputation on.

Erin Ford

Co-founder & Vice President

Erin has been part of Cannanda from day one. Her strength is communication — written and visual — and she's the reason our brand looks and sounds the way it does. She built the creative foundation that helps customers understand exactly what our products are and how to use them. Since then she's grown into HR, operations, and more, all while being a fully present mom to two boys. She's the kind of person who makes everything around her work better.